At the turn of the century in Alabama, cotton was king, but football was a close second. For Benjamin Russell, growing up in Alexander City, Alabama was tough. After a fire in 1902 that destroyed most of Alex City, Russell rallied to build a hospital, hotel, laundry, grocery store, bakery, and telephone operation. The town helped shape the brand’s legacy and commitment to community, sports, and overcoming adversity. Russell Athletic was born on the playing fields of America. Today, Russell Athletic embodies Benjamin Russell’s spirit by working with communities and supporting teams, whether that team be at home, school, or work. We deliver incredible value to our consumers by making quality athletic apparel with technical features and benefits for optimum performance.
Russell has never forgotten that its products are only as good as the people who make them. As they celebrate more than 115 years in business, Russell Athletic looks to the future with the same sense of excitement and purpose that has driven the company since 1902 from sweet home Alabama.